/ Rolex
Rolex celebrates a century of innovation with a new generation of iconic timepieces
In Geneva, during Watches and Wonders 2026, Rolex marks a historic moment. Exactly one century after the introduction of the first waterproof wristwatch—the legendary Oyster from 1926—the brand unveils a collection that not only looks back but, above all, looks ahead. A new world is beginning, driven by technical excellence, material innovation, and an aesthetic that evokes emotion. One hundred years later, Rolex continues to push boundaries and open up new possibilities.
