TEKST ASTRIX AGENCY - FOTOGRAFIE ROLEX
The unique approach of the legendary watchmaker continues to push the boundaries of excellence. Rolex creates new horizons for its new models and continues to amaze in all areas with its distinctive vision of craftsmanship: from advanced movements to refined cases and elegant bracelets, from groundbreaking designs to the careful selection of the highest quality materials. Discover the latest models.
The geometry of elegance
PERPETUAL 1908
Rolex elevates classic elegance to a new level with the Perpetual 1908 in 18 ct yellow gold, now featuring the brand new Settimo bracelet. This supple, shiny seven-piece link bracelet in solid gold embraces the wrist with unparalleled comfort and finesse. Behind the snow-white dial ticks the innovative calibre 7140, a paragon of Swiss craftsmanship with chronometric precision and a 66-hour power reserve. The 1908 combines tradition with technology: a transparent case back reveals the beautifully finished movement, while the blind clasp ensures a seamless look. With its stylish simplicity and Superlative Chronometer certification, this watch is an ode to both the heritage and the future of Rolex.
Light and shadow
DATEJUST 31
Rolex presents a stunning new version of the Datejust 31, crafted entirely in 18 ct yellow gold. The dial, in a mysterious, deep shade of red, is a first for the brand. This special colour, created using the advanced PVD (Physical Vapour Deposition) process, requires exceptional precision and craftsmanship. Thanks to Rolex's expertise in dial production and the refinement of its master gem-setters, the result is a dial that reflects a subtle play of light and shadow. It looks different depending on the intensity of the daylight or the evening twilight.
At the heart of this watch is calibre 2236 with the innovative Syloxi hairspring and Paraflex shock absorption. The 31 mm Oyster case is waterproof to 100 metres and fitted with an elegant President bracelet. Like every Rolex model, this creation also bears the Superlative Chronometer certification: a promise of uncompromising precision, durability and aesthetics. A true icon of timeless class.
A revolution in green ceramics
GMT-MASTER II
Rolex breaks new ground with the GMT-Master II in 18 ct white gold, featuring a groundbreaking green Cerachrom ceramic bezel. The perfect harmony between the dial and the two-tone green and black bezel is striking. With calibre 3285, this watch offers an additional time zone, 70-hour power reserve and chronometric precision (-2/+2 sec/day). The robust 40 mm Oyster case is waterproof to 100 metres and the watch strap, with Oysterlock clasp and Easylink extension, guarantees comfort and style. A masterpiece for world travellers that combines innovation, durability and craftsmanship in an iconic design. Rolex once again confirms its leadership in high-tech watchmaking.
A new standard in innovation
LAND-DWELLER
Rolex opens a new chapter with the Oyster Perpetual Land-Dweller. Available in 36 and 40 mm, this bold and innovative watch combines over a century of craftsmanship with futuristic technology. With 32 patents – including the groundbreaking calibre 7135 and the revolutionary Dynapulse escapement – it excels in performance, style and precision. The groundbreaking oscillator with a ceramic balance wheel, advanced Paraflex shock absorbers and a frequency of 5 Hz guarantee robustness and accuracy. The honeycomb-patterned dial, redesigned Oyster case and unique Flat Jubilee bracelet create an iconic design. Available in white Rolesor, Everose gold and platinum. The Land-Dweller is not just a watch, but a manifesto of progress, designed for those who choose their own path. Roger Federer and Yuja Wang are already fans.
‘Yuja Wang chooses a Land-Dweller 36 in 18 ct Everose gold.’
A fresh look
OYSTER PERPETUAL 2025
Rolex presents fresh updates to the iconic Oyster Perpetual line. With lacquered dials in lavender, beige and pistachio green, the brand introduces soft pastel shades with a matte finish – a first for the collection. The models in 28, 31, 34, 36 and 41 mm are equipped with calibre 2232 or 3230, both paragons of technical craftsmanship. The slim Oyster case, waterproof to 100 metres, and the robust Oyster bracelet with Easylink extension ensure comfort and durability. Each watch bears the Superlative Chronometer certification – a testament to unrivalled precision, style and reliability. This new generation of Oyster Perpetual watches pays tribute to Rolex's uncompromising pursuit of perfection.
Bold innovation
NEW DIALS FOR THREE ICONS
Rolex presents three updated icons for 2025: the Oyster Perpetual Cosmograph Daytona, GMT-Master II and Sky-Dweller. The new dials are striking: turquoise blue with bright black counters (Daytona 40 mm), exotic tiger iron (GMT 40 mm) and bright green sunray motif (Sky-Dweller 42 mm). High-quality materials such as 18 ct gold, Cerachrom ceramic and robust Oyster, Jubilee or Oysterflex bracelets give the models extra allure. Each watch is equipped with an advanced manufacture movement (calibres 4131, 3285 or 9002) and certified as a Superlative Chronometer. With innovative details and striking colour combinations, Rolex surprises us once again: technically perfect, aesthetically stunning. A masterful blend of heritage and innovation.
