As Watches & Wonders 2026 begins in Geneva, the Bouverne team will be present to closely follow the latest developments in the world of watchmaking. This international event brings together the leading watch brands each year and marks the moment when new collections are first unveiled.
For us, it is an essential opportunity to experience these novelties firsthand and to share accurate and meaningful insights directly with our clients.
Our Role as an Official Retailer
As an official partner of the participating brands, it is important for us to attend the fair in person. A watch must be experienced in hand to be fully understood — beyond its design, it is about finishing, comfort, and the finer details.
Watches & Wonders allows us to examine the new models up close and engage directly with brand specialists. This enables us to gather the technical knowledge and insights needed to provide you with precise and professional advice.
We act as a direct link between the watch brands and our boutique in Ghent, translating what we see in Geneva into clear and relevant information for you.
What to Expect on Our Website
During the event, we will share regular updates, offering a clear overview of the most relevant new releases along with our first impressions.
We will naturally follow Rolex closely, while also paying particular attention to the latest novelties from Tudor, Panerai, Chanel Horlogerie and Norqain.
Pre-Order and Wishlist Function
To structure interest in the new collections, we have introduced a pre-order and interest list feature on our website.
This allows you to register your interest in new models from Tudor, Panerai, Chanel and Norqain. You will be among the first to be contacted once these watches become available in our boutique.
Stay Informed
We look forward to sharing the news from Geneva with you. You can follow our updates via the link below or contact us directly for any questions regarding the 2026 collections.
